B2B product marketing manager | Remote
Anna Amelina
8+ years in B2B SaaS across application security, hospitality tech and fintech. Positioning built on Jobs-to-be-Done, website relaunches, content engines and sales enablement.
Selected work
4 casesExperience
Read the full CVChief Marketing Officer
Relaunched the website and positioning, grew key conversion events 213% in 6 months, and replaced external SEO agencies with an in-house content engine.
Lead Marketing Manager
Built a 4-week channel launch framework and scaled webinars and cold email into a steady inbound lead flow for sales.
Product Marketing Manager
Took 2 B2B products to market end to end, from JTBD interviews with customers to positioning, product pages and a full sales kit.
Digital Marketing Manager
Scaled paid acquisition to 100,000 installs in 3 months through TikTok Ads at a $1 CAC and launched the product on Product Hunt.
Marketing Manager, Creative Producer
Ran social media strategy, SEO, content production from concept to shoot, offline events and partner collaborations.
Marketing Consultant
Positioning, websites, content and paid social for independent clients, from a sessions booked 6 months in advance to 20 new clients from a €300 budget.
Skills
Strategy and positioning
Sales enablement
Analytics
Growth and content
Tools
AI in the workflow
Open to remote B2B marketing roles
Let's talk
A role, a project or a question about one of the cases. Anna replies by email.
Also on LinkedIn.